Have your business experience negative search results? Are your business affected by these search results? Does your business lack presence in SERPS? If your answer is yes, then you need to find solutions in order to control your online reputation. With the right strategy, you will be able to have control of your online reputation.
Online reputation management simply means building or maintaining your business' credibility and authority in the industry or field relevant to your business. You are aware how businesses run today. Most business transactions starts online and when your business have something negative in search results, prospects customers will have that impression that will bring a negative impact to your business. Thus, proper management of your online reputation is important for your business.
Here are some tips on how to properly manage your online reputation.
Aside from the fact that your company needs the three social media giants (Facebook, Twitter, G+) to help you manage your online reputation in social media, your company also need other social networking sites to stay competitive. Create accounts on niche social media sites like integrating LinkedIn for professional type of business and for more visually related business you can create account in Pinterest, Instagram and Flickr. If needed, you can also integrate video through Youtube, Vimeo or Vine.
You have to build ownership of your brand through social media and you need to update them regularly. This will give you a better view of your prospect market, helps you control more spots in SERPs and it can also be a good opening to take advantage of the opportunity to connect with the people who have the same interest as yours. This will also prevent others to claim your brand in social media which will more likely to create confusion to your customers.
Being proactive is one way to manage your online reputation. Don't wait until you are faced to face with crisis to make a move to improve your online reputation. It would also be good if you think of strategies on how you can be noticed around the web. You can also take advantage of your top search results by controlling them as much as possible. Or you can create a campaign where you encourage customers to participate.
It is important to regularly change passwords and other update security information like phone numbers to avoid security hacks in your accounts. Make sure to create special security instructions in your accounts to make it harder for people to impersonate and infringe your online accounts.
Before you post anything in social media, think of its future implications. You don't want your post to be something that you would regret later. It only takes seconds after you post for people to see, share and retweet your posts. What you post can lift up or pull down your online reputation.
Blogging is one way to build authoritative reputation and resource tool. It is not only a way to send your message online but it is also a great medium to build brand authority online. If you want to secure page one rankings, you have to own a brand social media profiles and authoritative sites like LinkedIn where you can created content. Or you could build a blog of your own. Through blogging you will have big chances to achieve this.
Your reputation is what you make it so make sure to manage your online reputation properly. Brand crisis is something you cannot avoid and it is good to build a lasting positive impression that will not easily be smashed by whatever crisis there is.